Not sure if you've heard this story about how much a bottle ...

Not sure if you've heard this story about how much a bottle of water can sell for.
All the time we buy at the convenience store, a bottle of water is just a piece of money.
But when we get to the restaurant, a bottle of water can sell you three bucks.
When you are in a dry desert, a bottle of water sells you 100 pieces of water and you will be willing to.
The value of water is determined by where he resides.
Because of the difference in difficulty of obtaining in different places, it leads to a difference in price, even if we know that he is the same bottle of water, but in different places, he is willing to spend a different price.
That's one angle, but there's another angle to look at pricing this thing.

Why Japanese food can be so expensive is because he has a lot of room for imagination.
Obviously, it's just one salmon, and every small piece can sell you 20 pieces, and you don't need to cook it.
The salmon sashimi from the Meiyo Japanese restaurant is not from Japan, but from Norway, but the Japanese restaurant is especially expensive.
Especially when it comes to Omakase without a menu, you do not have a choice of which dish to eat, but the price is expensive for you and it is more expensive than ordinary Japanese cuisine.
In terms of ingredients, there is actually nothing different. In general Chinese or Western restaurants there are also dishes with salmon, the fish meat is larger and the cooking method may be more complicated, but the price is not expensive.

When a product can't differentiate, you can only make a difference from the service.
When you draw a sashimi from a daily cook's hand with that plate with long slices of a knife, you'll fill your mind with a lot of pictures.
Even if Master only cuts such a knife, sometimes you will deceive yourself. Do not look at all at once. This knife is very different. Master went to study in Japan for three years to learn this dish.
Tell yourself:

But while eating Chinese food, Master Fuan put on a plate of fried rice with shrimp, and you just say, “Two shrimp, you're going to sell me so expensive!”
Because you are already familiar with Chinese food, it is easy to make comparisons, it is difficult to give you a different feeling, and naturally you will not be willing to pay a high price.
This is a very important underlying logic in business, and value comes from differentiation.
When you feel like this is different, you're willing to pay a high price.
But if we think more carefully, we find that the source of this differentiation is, in fact, unequal information.

That is, in fact, everyone is the same and there is no such thing as differentiation.
But because of some things you don't understand the essence behind, you have a lot of room for imagination.
So differentiating, you're willing to pay a high price too.
Then, after realizing this, what is the use of eggs? The use will be great.
Whether you want to start a business next, or work hard to find a job, this is a very important thought.
If you are able to make others feel that you are different (even if you are the same as the average person), you will be able to pay more than others.
That's how simple it is ~