Yixian e-commerce Moomoo has opened a new portal. Is it really worth playing?

Scan the QR code in the picture to enter Moomoo's new Yixian e-commerce portal:

Yixian E-commerce was founded in 2016. According to the Insight Consulting Report, the company achieved total sales of 3.5 billion yuan in 2019, ranking first among domestic makeup companies. Perfect Diary, which it incubates, has become the number one online makeup brand in China.

Currently, Yixian E-Commerce owns four high-growth makeup and skincare brands, PerfectDiary (PerfectDiary), Little Ondine (Little Ondine), Abby's Choice (Abby's Choice), and Galenic.

In recent years, the company has achieved diversified channel expansion, using a combination of online and offline methods to further promote deeper and closer ties between customers and brands.

On the online side, as of September 30, 2020, the number of fans on the official accounts of Yixian e-commerce brands on the entire network exceeded 48 million; in November 2019, Perfect Diary Tmall flagship store attracted more than 41 million unique visitors, ranking first among all Tmall cosmetics stores.

On the offline side, as of September 30, 2020, Yixian E-commerce already has more than 200 offline experience stores in more than 90 cities in China, a significant increase from 40 at the end of 2019.

According to the Insight Consulting Report, the company's total sales increased from 760 million yuan in 2018 to 3.5 billion yuan in 2019, up 363.7% year-on-year, about 30 times the retail sales growth rate of the Chinese beauty market during the same period. The company's total sales in the first three quarters of 2020 were 3.8 billion yuan, a year-on-year growth rate of 70.2%, about 15.6 times the retail sales growth rate of the Chinese beauty market during the same period.

In 2019, Yixian E-commerce achieved net revenue of 3,031 million yuan, a significant increase of 377.1% year-on-year from 635 million yuan in 2018; net revenue for the first three quarters of 2020 was 3.272 billion yuan, up 73.20% year-on-year from 1,889 billion yuan in the first three quarters of 2019.

In 2018, 2019 and the first three quarters of 2020, the gross margin of Yixian e-commerce was 63.5%, 63.6% and 63.1% respectively, which remained stable overall.