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How to Invest during Earnings Season?
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Earnings indicates future

great earnings might not necessary be a buy, it just indicates how well is the company doing up till now, and the more important point is to identify what are the future growth plans and ideas the business have in mind and how are they gonna go about executing them. Is this profit or cash flow gonna continue constantly growing? And have the business reach its peak , with it's potential being saturated as there is not much of potential market share to be attained.
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