Two cents worth
Reacting to reports and making moves in light of new data is the obvious step. Using the resources available on internet, will allow us to do this. However, what we can also do is make moves before earnings season. Although this might be more of an advanced earnings play, it can be a valid strategy. However, the general principle to keep in mind is that shares will often be most volatile in the lead up to and publication of earnings reports so stick to your own game plan.
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