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How to Invest during Earnings Season?
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Earnings are Temporary, Quality is Permanent

During earnings season, I find it a good opportunity to buy and add stocks that did not meet analysts’ expectations, if the company is still expected to do well in the long run. For example, $Amazon (AMZN.US)$ dropped more than 7% after it missed analysts’ expectations. $Amazon (AMZN.US)$ remains a high quality stock and will remain a market leader in e-commerce, cloud computing etc for the foreseeable future. Poor earnings provide us with a chance to buy more into high quality stocks and get higher returns in the long-run!
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