Ignore earnings reports, and just buy and sell as you normal...
Ignore earnings reports, and just buy and sell as you normally do. In the long run, this is likely to produce your best results, as good companies in good market environments will, more often than not, react well to their earnings. However, this method will also produce plenty of swings in your account—big drops will be painful, while big gaps up will be terrific. You have to be mentally prepared to see your account drop a few percent within a week or two (regardless of what the market does) because a stock or two was crushed on earnings.
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