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"Night Starbucks" Helens listed in Hong Kong, what are the s...
"Night Starbucks" Helens listed in Hong Kong, what are the secrets behind the first share of the pub?
Although Helens has just entered the capital market, it has long been one of the first choices for drinking parties in the eyes of young people. In 2009, Helens’ first pub opened in Wudaokou, Beijing, positioning it as an “offline social platform for young people”. By pricing an ultra-low price of 10 yuan, Helens has created an annual revenue of over 100 million yuan. The innovative model of social networking + low prices has enabled Helens to break the dilemma of profitability in pubs, and make its chain stores a standardized and large-scale brand, expanding the number of stores step by step and moving toward the capital market. $HELENS (09869.HK)$ $Starbucks (SBUX.US)$
Although Helens has just entered the capital market, it has long been one of the first choices for drinking parties in the eyes of young people. In 2009, Helens’ first pub opened in Wudaokou, Beijing, positioning it as an “offline social platform for young people”. By pricing an ultra-low price of 10 yuan, Helens has created an annual revenue of over 100 million yuan. The innovative model of social networking + low prices has enabled Helens to break the dilemma of profitability in pubs, and make its chain stores a standardized and large-scale brand, expanding the number of stores step by step and moving toward the capital market. $HELENS (09869.HK)$ $Starbucks (SBUX.US)$
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