The dilemma and opportunity of the small streaming media giant Roku

$Roku Inc(ROKU.US)$ was established in October 2002 and went public in September 2017. It gradually shifted its business focus from hardware players to streaming media platforms. The core monetization methods are content distribution (channels), subscription services, and advertising. In 2020, Roku's OS is the number one smart TV operating system in the United States, with a market share of 38%. Benefiting from the rapid growth of the streaming media business and the catalysis of the new crown epidemic, Roku's stock price has risen about 26 times in 4 years, significantly higher than the Nasdaq, $Netflix(NFLX.US)$ , and traditional TV Discovery.
The better situation that can push the stock price to continue to rise is that the number of users and revenue continue to maintain rapid growth (at least a 2% quarter-on-quarter increase is not allowed), and the three rates can be effectively controlled, at least the growth rate cannot exceed revenue Too much growth. However, the overall situation is not so optimistic.
Roku is now making efforts to go overseas and self-developed channels and content. The effectiveness is subject to follow-up data feedback. Until then, we maintain a wait-and-see attitude or be cautiously bearish