read, read, read

I choose stocks based on my understanding and belief of the company and its products. to me, it's important to understand what is the selling point of the company, what they do and what is their goal. by understanding their product, only then can we know what we are buying into and investing in. ultimately, investing in a company means supporting their product and research that goes into developing their product. I find it unwise to blindly follow the general market without understanding what the company does.

reading news related to the company is also very important, as this will determine demand and supply in the market. read widely, read about the leaders of the company and their beliefs. read about their product and what it does. read about countries' reactions to the company's product and any long-term plans.