IPO-pedia | iFit Health & Fitness seeks $6.6 billion valuation in IPO

iFIT plans to list its shares under the symbol IFIT on October 6th. The company intends to sell 30.8 million shares of Class A common stock at a proposed midpoint price of $19.50 per share for gross proceeds of approximately $600 million.

At the midpoint of the proposed price range, the company’s enterprise value at IPO would approximate $5.9 billion.

iFIT is an integrated health and fitness platform, designed to connect its proprietary software, experiential content and interactive hardware to deliver a connected fitness experience.

It offers subscribers a solution across its proprietary software, live and on-demand experiential content and interactive hardware.

It delivers its patented interactive experiences on a broad range of fitness modalities including treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment and accessories.

According to the prospectus, the company states thatit is the #1 provider of large fitness equipment in the United States, driven by the adoption of its iFIT platform. The company's brands, including iFIT, NordicTrack, ProForm and Freemotion, are leaders in the fitness equipment industry.

iFit is a growing community of over 6.1 million total members and 1.5 million total fitness subscribers with members in over 120 countries.

In fiscal 2021, it sold approximately 10.1 million interactive fitness products with a Gross Merchandise Value of $2.8 billion.

Its global distribution model combines both domestic and international direct-to-consumer capabilities with wholesale distribution. In fiscal 2021, it generated 44% of interactive hardware revenue through its own direct-to-consumer channels and 54% of its interactive hardware revenue through more than 50 select retailers globally.

The company's total fitness subscribers growing from approximately 103 thousand to 1.1 million between May 31, 2017 and May 31, 2021, representing a CAGR of 81.3%.

It generated total revenue of $700.0 million and $851.7 million during fiscal 2019 and fiscal 2020, respectively, representing an increase of 21.7%, and $1,745.1 million in fiscal 2021, representing an increase of 104.9%;

It generated net income of $56.6 million during fiscal 2019, and incurred net losses of $98.5 million and $516.7 million during fiscal 2020 and 2021, respectively.