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Union vs New-age: who will win the EV battle?
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THIS IS WHY LUCID MOTORS IS GOING TO WIN THE EV BATTLE: BRAND IDENTITY

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Sourav Pan joined discussion · Oct 15, 2021 16:15
$Lucid Group (LCID.US)$ $Tesla (TSLA.US)$ $NIO Inc (NIO.US)$ The unknown has always been something electric automakers have ventured in, and Lucid Motors is certainly no exception to that testament. There was a ton of unknown; from as little as what to call their first car to what kind of car their pioneering hunk of metal would be.
THIS IS WHY LUCID MOTORS IS GOING TO WIN THE EV BATTLE: BRAND IDENTITY
However, if there's one thing Lucid Motors knew for damn sure, it was that they wanted to create something modern; something that was focused on the future, but made living in the present enjoyable.
And that really is what formed Lucid's core. Naturally, with this brand identity in full force, some of these unknown questions became answered. If you want to establish yourself as a luxury automaker, you create a luxury sedan. And that's exactly what Lucid did: they reinvented the sedan to make a beauty of a car.
THIS IS WHY LUCID MOTORS IS GOING TO WIN THE EV BATTLE: BRAND IDENTITY
And that's how Lucid Motors sets themselves apart from their competition. They established themselves as a luxury-focused EV; and clearly, they've done it right. The seats are comfortable, and are nowhere close to the comfort of a Tesla Model S.
And that's why Lucid will win the "EV battle." When I say that, I mean Lucid Motors will become the standard of EVs. Lucid Motors has managed to eliminate the common feel of the electric car and morph it into a car you actually would want to be in; and not just because of the powertrain.
It also manages to get better range than its rivals, with its top of the line trim being able travel 517 miles on a single charge. It's more spacious than its rivals, with more headroom and legroom than any other car in its segment. And soon enough, you'll be able to have one in your driveway.
THIS IS WHY LUCID MOTORS IS GOING TO WIN THE EV BATTLE: BRAND IDENTITY
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