I feel that although $Alibaba (BABA.US)$ is still a giant in...

I feel that although $Alibaba (BABA.US)$ is still a giant in the Chinese industry, it is now also facing a lot of challenges.As consumer behavior shifts from targeted product searches to browsing and interaction, competitors are exploring the area and trying to get a foothold in the market dominated by Jack Ma's Ali Baba.

According to a Wall Street Journal report, Ali Baba's share of China's retail e-commerce market has fallen to a projected 51% in 2021 from 78% in 2015. A shift in the consumer shopping format moving from search to browsing has worked against Alibaba.

However, many Chinese consumers still go directly to Alibaba's Taobao or Tmall to look for products; others have been pulled into purchases while interacting digitally or consuming online content. $PDD Holdings (PDD.US)$ $JD.com (JD.US)$