Facebook's user coverage is still strong

Diving deeper into the data, we can expect Facebook to report encouraging website traffic figures. In the third quarter of 2020, the number of total unique visitors on all devices from its family of domains, which comes in at 6.8 billion, increased 12.28%.

What about the year-to-date change? Comparing the number of total unique visitors to Facebook’s website from January 2020 – September 2020, to the number from January 2021 – September 2021, we see a gain of 13.81%.

To gather further insights from the website traffic data, it is essential that we evaluate the data by region.

Facebook users can be found in almost every corner of the world, with the U.S. accounting for the largest share of total user traffic for September, at 27.6%. Meanwhile, 7.1% of the total number of visits came from users in India.

How does this traffic data stack up to the previous year’s data? Year-over-year, U.S. total unique visitors slipped 2.24%, while global non-U.S. unique visitors surged 17.31%