The potential deal was seen by Amazon as another way to expand on the Amazon Go as a service concept, while Starbucks was looking at introducing a new cashier-less cafe concept that could attract a different segment of traffic. "Our plan is to launch a co-located store, where customers can enjoy handcrafted beverages at a Starbucks cafe, and/or pick up delicious grab & go food from Amazon Go, without waiting in line," reads one of the documents on the proposed partnership.