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牛牛翰 OP : GrabPay

GrabPay is one of the fastest-growing e-wallets, popular in Southeast Asian countries like Singapore, Malaysia, the Philippines, Thailand, Indonesia, etc. Consumers can use GrabPay in retail stores, food stalls, and e-commerce shops and make money transfers and payments in physical stores via QR code. Grab, the super app which supports GrabPay, offers a wide range of virtual products and services, including transport, food delivery, and payments.

Online merchants have an incredible opportunity to increase reach in Southeast Asia with GrabPay. Over 4 million Grab users in Singapore alone, and 75% of Singaporeans use GrabPay daily.

According to PPRO's data, Southeast Asia's top-5 e-commerce markets (Indonesia, Malaysia, Philippines, Singapore, and Vietnam) have been growing at an average rate of over 27% year over year. However, the region is underbanked, and credit card penetration varies widely. Take Indonesia, for example. The e-commerce market there is growing faster than India's, but only 3 to 5% of the population has a credit card.

For this reason, GrabPay is one of the best ways to reach consumers and increase sales in this region.