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Thoughts on $BROS (DUTCH BROS)?
$Dutch Bros (BROS.US)$ I bought $BROS on the day of the IPO for about $44/share which was more than the IPO price and on Friday it closed at around $68 or $69/share. I didn't think it would go up that much that fast.
I initially bought it as a long term hold because I see the customer loyalty and their customers skew younger. They also focus more on non coffee drinks unlike say Starbucks (80 percent of BROS drinks are non coffee)
Dutch Bros plans on expanding rapidly and I think with their drive through focused model sales are better than competitors.
Thoughts on whether to hold long term or sell soon and take the profits?
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Jacinthen : I’ve day-traded BROS three times and am currently holding it as a swing. Bought at $60 will be selling tomorrow but I’ll be buying it as a swing often in the future. For now, it’s a good stock to make money on. When they start expanding to the east coast I’ll start buying to hold.