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ESG Sneaker Allbirds IPO: Fad or Future?
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Allbirds faces strong competition from Nike, Adidas and many others.

Allbirds ( $Allbirds (BIRD.US)$ ) is a New Zealand - American company, started by Tim Brown and Joey Zwillinger, with the mission to keep its products simple in design, comfortable to wear and made from nature's materials.

Allbirds ( $Allbirds (BIRD.US)$ ) believe in shifting farming practices by growing wool without fertilizers and pesticides, replacing petroleum-based materials with natural ones like sugarcane, and using clean energy powered by the sun.

However, Allbirds will be facing heavy competition from competitors such as Nike ( $Nike (NKE.US)$ ), Adidas ( $adidas AG (ADDYY.US)$ ), Puma ( $PUMA SE UNSPON ADR EACH REP 0.1 ORD SHS (PUMSY.US)$ ), Skechers ( $Skechers USA (SKX.US)$ ) and many more. Therefore continuous innovation to its products will be critical to its survival.
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