NFT to the moon
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COINCHELLA Earth’s biggest NFT party celebrates a record-breaking yearThis week, NFT creators, protocol developers, VC investors, influencers, and fans from around the world are descending on New York for NFT.NYC, the largest annual NFT conference. After a year in which NFTs rose from obscurity to front page news, NFT Twitter has been buzzing for weeks about the chance to finally gather and meet the faces behind the pricey avatars at events ranging from a Bored Ape Yacht Club Party on an actual yacht to a screening of a Beeple documentary with the artist himself in attendance. Let’s dig in.The NFT art world has plenty to celebrate right now. Top NFT marketplace OpenSea broke a new record with more than 293,000 users buying and selling digital art and collectibles via the platform in October. In other blockbuster news, a single Bored Ape sold at Sotheby’s for more than $3.4 million (as the entire project surpassed $1 billion in sales), while Fidenza artist Tyler Hobbs sold more than $7 million in “golden tokens” redeemable for works no one has seen yet. As part of Facebook’s “Meta” rebranding, the company hinted that NFT support will be coming to its metaverse. Meanwhile, Reddit posted a job listing seeking an engineer to help build a platform to “create, buy, sell and use NFT-backed digital goods,” and GameStop posted job listings related to a Web3 gaming platform and an NFT marketplace.Software giant Adobe announced that Photoshop will soon allow artists to link their crypto wallets and include tools to help ensure that buyers on major marketplaces know the work is authentic. Ubisoft, developer of popular games such as Assassin’s Creed, invested in blockchain gaming company Animoca, a backer of the NFT-based game Axie Infinity. Ubisoft’s CEO said: "[Blockchain] will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot.”At NFT.NYC, speakers from Quentin Tarantino (who is selling unreleased scenesfrom Pulp Fiction as NFTs) to Gary Vaynerchuk are discussing the future of the space. Across the city, dozens of satellite events have brought together an entire music festival’s worth of top DJs and performers — from Steve Aoki (who headlined Adam Bomb Squad’s bash) to Quavo of Migos (who played an event sponsored by NBA TopShot). Why it matters… The scale of NFT.NYC and the steady drumbeat of headlines from industries including Hollywood, fashion, and publishing all point to the ambitions of the NFT community — even those who don’t consider themselves tech-savvy. Digital artist Storm Ritter, who was in Times Square to see her work displayed on a massive digital billboard told us, “I’m not even that into technology, but now that I’ve learned about how to immerse my work in a digital realm, it's transformed how I see how I can market my work, and it's pretty amazing.”
COINCHELLA Earth’s biggest NFT party celebrates a record-breaking yearThis week, NFT creators, protocol developers, VC investors, influencers, and fans from around the world are descending on New York for NFT.NYC, the largest annual NFT conference. After a year in which NFTs rose from obscurity to front page news, NFT Twitter has been buzzing for weeks about the chance to finally gather and meet the faces behind the pricey avatars at events ranging from a Bored Ape Yacht Club Party on an actual yacht to a screening of a Beeple documentary with the artist himself in attendance. Let’s dig in.The NFT art world has plenty to celebrate right now. Top NFT marketplace OpenSea broke a new record with more than 293,000 users buying and selling digital art and collectibles via the platform in October. In other blockbuster news, a single Bored Ape sold at Sotheby’s for more than $3.4 million (as the entire project surpassed $1 billion in sales), while Fidenza artist Tyler Hobbs sold more than $7 million in “golden tokens” redeemable for works no one has seen yet. As part of Facebook’s “Meta” rebranding, the company hinted that NFT support will be coming to its metaverse. Meanwhile, Reddit posted a job listing seeking an engineer to help build a platform to “create, buy, sell and use NFT-backed digital goods,” and GameStop posted job listings related to a Web3 gaming platform and an NFT marketplace.Software giant Adobe announced that Photoshop will soon allow artists to link their crypto wallets and include tools to help ensure that buyers on major marketplaces know the work is authentic. Ubisoft, developer of popular games such as Assassin’s Creed, invested in blockchain gaming company Animoca, a backer of the NFT-based game Axie Infinity. Ubisoft’s CEO said: "[Blockchain] will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot.”At NFT.NYC, speakers from Quentin Tarantino (who is selling unreleased scenesfrom Pulp Fiction as NFTs) to Gary Vaynerchuk are discussing the future of the space. Across the city, dozens of satellite events have brought together an entire music festival’s worth of top DJs and performers — from Steve Aoki (who headlined Adam Bomb Squad’s bash) to Quavo of Migos (who played an event sponsored by NBA TopShot). Why it matters… The scale of NFT.NYC and the steady drumbeat of headlines from industries including Hollywood, fashion, and publishing all point to the ambitions of the NFT community — even those who don’t consider themselves tech-savvy. Digital artist Storm Ritter, who was in Times Square to see her work displayed on a massive digital billboard told us, “I’m not even that into technology, but now that I’ve learned about how to immerse my work in a digital realm, it's transformed how I see how I can market my work, and it's pretty amazing.”
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