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Alibaba Cloud – Growth and Margin Engine

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Rahul Bhanushali wrote a column · Nov 15, 2021 18:25
$Alibaba(BABA.US)$ Aside from the continued secular growth in e-commerce space, a big part of BABA's future is dependent on Alibaba Cloud. It's somewhat different to AWS within $Amazon(AMZN.US)$ which contributes c.80% of operating profit and 30% of revenue, as Alibaba Cloud is still in its early stage. The revenue is expected to cross the $10bn mark this year and overall the business still requires substantial investment. It is also noteworthy that Alibaba Cloud is now the third largest hyperscaler globally, outpacing GCP with higher growth and more adoption.
Hyperscalers Market Share in Asia; Source: wikibon.com
Hyperscalers Market Share in Asia; Source: wikibon.com
Hyperscalers Market Share in Asia; Source: businesswire.com
Hyperscalers Market Share in Asia; Source: businesswire.com
Alibaba Cloud has been securing dominance, especially in China and APAC region, for a long time. Although the business started as the direct copycat of AWS, Alibaba Cloud, much like Taobao and Alipay, has evolved into a comprehensive IaaS+SaaS platform with highly effective deployment service for clients.
Unlike the U.S. market where DevOps and cutting edge architecture are proliferated among high-quality software engineers, Asian markets have more enterprises relying on legacy IT infrastructure without the talent pool to execute on the digital transformation in-house. Alibaba Cloud, DingTalk and the deployment service, could help clients not only build modern applications with the power of IaaS but also deploy and use SaaS more effectively. For example, a client could start by shifting to DingTalk to organize the work, and then either build custom apps connected to DingTalk or procure certified SaaS apps on DingTalk marketplace. As more applications are built, Alibaba Cloud could get better at cross-selling its IaaS products and enjoy the tailwind.
This is part of BABA's effort to nurture the ecosystem of modernized application development and improve the ground for IaaS and SaaS. I believe IaaS and SaaS are the destined future globally in order to improve productivity further and deliver growth for the economy. With common prosperity, we shall expect more middle-sized enterprises to emerge in China, which will be a great tailwind for Alibaba Cloud as well.
Considering the potential of IaaS and SaaS combined, I believe Alibaba Cloud could at least reach the scale of 1/2 the AWS and the best case is a SaaS platform like $Salesforce(CRM.US)$ plus AWS. Talking on the terminal margin profile, SaaS is inherently profitable with 75%+ contribution margin. IaaS is more tricky as BABA is actively promoting its products at heavy discounts compared to AWS whose contribution margin is at 50%+.
Therefore, over the long term, I believe Alibaba Cloud has a high chance to grow into the size of 300bn+ market capitalization. Furthermore, growth of IaaS and SaaS should be able to help BABA to reach the terminal FCF margin at 30%+ once the business is mature.
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