Qualtrics (XM) expands partnership with Amazon

$Qualtrics International (XM.US)$ $Amazon (AMZN.US)$
Some interesting things happening around Qualtrics International. IPO-d less than a year ago, yesterday trading around 25% above the IPO price, it had some rough days in the last 2 weeks or so. Until yesterday.

They have already had plenty of big-name customers, including Amazon for Customer Experience, but according to Zig Serafin (CEO) they also expanded Qualtrics Employee Experience for ALL Amazon employees. Considering Qualtrics prices their EX solution per user count... Go figure.

Regardless of the specifics of this expanded deal, which also includes Qualtrics choosing AWS as their IaaS, Qualtrics continues to cement it's place as the dominant market leader for experience management. They have already had outstanding growth before the SAP acquisition, but adding a MASSIVE SAP customer base accelerated this to a next level. This is really starting to bear fruit as they are constantly and massively beating expectations. Might be worth to keep an eye on. What are your opinions?