Other auto makers, besides now converted and cutting edge Ford, have been deaf, dumb, and mute to this SCREAMING DEMAND from truck consumers and lovers shocked that nobody has heard it but Rivian. Ford has heard it and is answering the call, but so many of us have been burned by shoddy Ford work many times before. They still have that nasty reputation for the acronym their company name ironically, and somewhat comedically, spells out. 'Found On Road Dead.'
Hamish Maclaren : The pickup bed is too small for a large segment of their target market. I know it ruled me out.