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The movie business has changed and that's not good for AMC shareholders

$AMC Entertainment (AMC.US)$ stock closed at roughly 15 times it's 52-week low when the market closed on Friday. That's still down more than 100% from its 52-week high of $72.82, but it's still enough to give the money-losing movie theater company a market cap of nearly $15 billion.

Some of those gains have come because the company has become a meme stock and many people bought shares, not because of AMC's merits but because there was heavy short interest in the stock. Others, however, have held onto their shares in the company because they see the movie business making a comeback when the pandemic becomes nothing more than an unpleasant memory.

Basically, a return to normal leaves AMC selling fewer tickets than its needs to make a profit. Ticket sales are, of course, not the only revenue source for the movie theater company but fewer people in the theaters means fewer people to sell popcorn, soda, and whatever else to.

The pandemic accelerated a trend that was already hurting the movie business, When people have the option to watch so much theater-quality television without leaving their house (think any of the signature $Disney (DIS.US)$ on the Disney+ streaming service or the prestige shows that everyone from $Netflix (NFLX.US)$ to HBO seem to produce in ever-increasing numbers), it's simply a higher bar to get people to go to theaters.
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