$Alphabet-C (GOOG.US)$$Alphabet-A (GOOGL.US)$ As its parent...

$Alphabet-C (GOOG.US)$ $Alphabet-A (GOOGL.US)$ As its parent company Google has a mature online retail network, YouTube has a natural advantage in e-commerce live streaming. Google has joined $Shopify (SHOP.US)$ $Block (SQ.US)$ and a number of other platforms as a united front against $Amazon (AMZN.US)$ . It can be said that when there is no winner in the field of e-commerce live broadcasting, the team has finished. Almost every non-Amazon tech giant wants to use this new model to crush Amazon's dominance in e-commerce.