Blibli AD TALK 2021 marketing conference, released the commercial middle-office system "Brand Bank"

$Bilibili(BILI.US)$ On Dec 10, blibli (hereinafter referred to as "station B") held ad talk 2021 marketing conference in Shanghai. Li Ni, vice chairman and COO of station B, first released the "brand bank" of station B commercial middle platform system. The brand bank is composed of commercial flow management system, advertising system and up main commercial cooperation platform "HuaHuo".

Li Ni also explained the core value of station B as a marketing platform - helping brand owners create brand value in the digital age. "There is a simple formula for brand equity in the digital age. Brand equity = brand content + user relationship. This additive relationship must be built through the digital community."

At the same time, the conference shared the commercial "4I interest marketing model" of station B, and officially released the brand popularity product "Z index" which relies on the big data of station B and truly reflects the brand preference of young people, so as to provide platform empowerment for building brand value.