$Tesla (TSLA.US)$ There’s no question that Musk’s decision t...

$Tesla (TSLA.US)$ There’s no question that Musk’s decision to accept Dogecoin as a means of payment will help the meme coin gain legitimacy and credibility. Despite its unprecedented rise in May 2021, the coin has often been dismissed by industry insiders, even as Bitcoin has risen to prominence. To understand what it will mean for Tesla stock, though, we must first take a look at at the company’s merch market.

When we think of Tesla’s products, we tend to think of its innovative electric vehicles that changed the face of American automotive manufacturing. It’s also worth noting, though, that the company’s website features an extensive merchandise section. Consumers can purchase almost any type of clothing item from bomber jackets to baseball caps, all featuring the company’s iconic logo. It doesn’t stop there, though. Tesla’s Lifestyle section includes $60 umbrellas and $150 Texas belt buckles. For $45, anyone can plug their smartphone or tablet into a desktop “Supercharger,” modeled after Tesla’s EV charging stations.

Tesla stock and vehicles may make the headlines, but the company’s merchandise is a market all its own.