$Netflix (NFLX.US)$ There are naturally negative implication...

$Netflix(NFLX.US)$ There are naturally negative implications to price cuts, but India has always been a unique market requiring aggressive rate sheets. It may be the world's second-most populous country, but premium pricing is a challenge if you want to go mainstream. The reason why average revenue per user for $Disney(DIS.US)$ 's streaming service is lower now than it was a year ago is because a lot of its subscriber growth has come from its Disney+ Hotstar platform in India.

The timing of the Netflix price cut in India is also interesting. $Amazon(AMZN.US)$ had previously announced that the monthly price for its video streaming service was going to rise 39% to $2.35 on Tuesday. Netflix seemingly had the ideal opportunity to inch its price points higher, choosing instead to go the other way to grab market share.

Netflix will be fine, and don't go thinking that you'll be shaving 60% from your stateside subscription anytime soon. The five Netflix hikes for U.S. viewers since early 2014 for its most popular plan have amounted to an increase of between $1 to $2 a month in each case, but over time that's a 75% total increase.

There may very well come a time when the U.S. market will tire of feeding the meter at higher price points. No one has that kind of pricing flexibility. It just doesn't seem as if an isolated move in India would trigger price wars anywhere else in the Netflix playbook.