They're a tech company that's priced like a boomer company, ...

They're a tech company that's priced like a boomer company, they own the low-end prebuilt market space (think office-boxes) and hold a disproportionate percentage of the enthusiast prebuilt space, they appear to be legitimately trying to build graphics cards (unlike the last time they did it), the new processor line has made them competitive gain in the enthusiast space, in-house production will probably be good.

On top of that their numbers are solid.

(~4% INTC) $Intel (INTC.US)$