Coach gives a little festive love with first NFT collection

Coach has launched its first collection of NFTs, featuring eight Coach holiday animals from the fashion house. The release of the NFTs marks the finale of Coach's 80 years anniversary with digital innovation.

It also celebrates the house's holiday message to "Give A Little Love". The 80 one-of-a-kind pieces of digital art will include Coach's beloved mascot Rexy, Fuzz the polar bear, Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the owl, and Spike the hedgehog. All of the characters were also launched in the fashion's house latest digital game, Snow City.

According to the fashion house, 10 unique NFTs of each of the eight characters will be given away over eight days. There will be one animal per day from today, December 17th through Christmas Eve on the 24th.

The drop will be announced through Coach's Twitter account. Additionally, each Coach NFT grants consumers the right to receive one complimentary Made-to-Order Rogue bag gifted to the initial holders of the Coach NFTs in 2022.