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Do you like Jeff Bezos' new look? Is he imitating Elon Musk?

Jeff Bezos and his girlfriend Lauren Sanchez rang in the New Year with a raucous pool party in St. Barts along her ex fiance, adult son, and others. Bezos also posted photos to Instagram of their outfits for a poolside disco-themed New Year's Eve party.

Not all of his social media followers were impressed with his splashy look. In fact, his New Year's Disco style hits a nerve.
Source: Instagram
Source: Instagram
It's riling people up, at least on social media. On his popular Instagram and Twitter accounts, Anish K. Mitra, 33, a former investment banker in Los Angeles, has been churning out mocking memes and reactions to Mr. Bezos on his yacht.

Mr. Mitra pointed out the dissonance between Mr. Bezos' flashy social media accounts and what most folks worldwide are experiencing due to new Covid restrictions as Omicron cases rise: "He's living his best life at a time when most people are living their worst, and I think that's rubbing people the wrong way," he said.
Source: Instagram
Source: Instagram
That might explain why so many of the over-8,000 comments on Bezos' New Year's Instagram post are negative. While some followers call out the tightness of his pants and the mogul's resemblance to the rapper Pitbull, others evoke Amazon's treatment of workers and the environment.

Many of those on Forbes's current list of the world's richest people are executives who dress in quietly professional ways. But Bezos has consistently broken from that mold for several years.
Source: Instagram
Source: Instagram
An image consultant mused that Bezos' new look might be a strategic play for more social-media influence as he embarks on including commercial space travel. The consultant has worked with tech founders who seek his services because in part they want to boost their Instagram presence. "It's sort of that influencer angle," he said," another tool for them to get their name out there, and a big part of that is getting photographed.”
Another CEO, Bezos' old friend, Elon Musk knows how to use the power of social media better than anyone. He is using his Twitter account to build the brands of both Tesla and SpaceX, and getting richer from it.

So, Mooers, is Bezos trying to be another Elon Musk that using social media as a marketing tool? What do you think? Do you like Bezos' Disco style?

$Amazon (AMZN.US)$ $Tesla (TSLA.US)$

Source: Wall Street Journal
Disclaimer: Moomoo Technologies Inc. is providing this content for information and educational use only. Read more
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