Ecomm in Singapore

Ecomm have seen fastest growth in most part of the world. Singapore is no exception. In fact, consumers here embrace the change as government provide good support to educate older generations and young people are mainly tech savvy. The price sensitive consumers definitely enjoy cheaper goods helped by reduced costs on rental saving and loss leader approach adopted by big brands, like shopee and lazada. Inevitably, this change of consumption behaviour become an essential channel for many small businesses as well. The trend is definitely going to stay long after the covid gone!