Is Korean playbook Netflix's secret weapon to get new subscribers?
$Netflix (NFLX.US)$ traded lower Thursday and has recently fallen below a support level confirming what traders call a head and shoulders pattern. ![]()
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It took "Squid Game" just four weeks this past fall to become the most-watched Netflix show ever released in any language. ![]()
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But when it comes to the streaming giant's global ambitions, what happened afterward matters even more — viewers who devoured "Squid Game" started watching more shows in Korean.
During the week of Oct. 11, "My Name," a drama about a woman seeking to avenge her father's murder, jumped into the Netflix top 10 for non-English series. The following week, "The King's Affection," a romance set during the Joseon Dynasty, did the same. The week of Nov. 15, "Hellbound," a fantasy thriller set in the near future, supplanted "Squid Game" as the most-watched non-English show on Netflix across the world. ![]()
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Now, Netflix is hoping to ride its Korean surge to greater success elsewhere in the Asia Pacific zone. Netflix, which reports earnings next week, ended September with 213 million subscribers, the most of any streaming service, and executives believe it can one day reach 500 million customers. ![]()
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The pressure remains to keep growing its audience. Investors, who value the company at more than $230 billion, expect Netflix to continue its track record of adding 20 million or so customers each year.
To do so, Asia Pacific currently represents Netflix's greatest opportunity for growth, said Michael Morris, an analyst with Guggenheim.
If you are on this path to hundreds and hundreds of millions of subscribers, a lot of it has to come from Asia given how big it is.”
—— said Morris.
Mooers, what do you think of Netflix's upcoming earnings and do you think Korean playbooks will help Netflix get more subscribers? ![]()
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Source: Bloomberg
Disclaimer: Moomoo Technologies Inc. is providing this content for information and educational use only.
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Syuee : $Netflix (NFLX.US)$ seems confident they can succeed by following their Korean playbook.
Netflix has even tapped Minyoung Kim, once its top creative executive in South Korea, to oversee programming in all of Asia-Pacific (except India).
Hiring senior executives with strong ties to the local entertainment industry, identifying content that can travel across cultures such as Korean-language shows and language programming is a great way to ride its Korean push to greater success.
HuatEver Syuee : $Netflix (NFLX.US)$ May seemed to be too adventurous to have ventured into a foreign territory by live streaming in Korea. On the other hand, I agree that it is surely a golden opportunity for them to roped in the Korean subscriber as $Netflix (NFLX.US)$ has cleverly engaged the assistance of experienced, senior personnel who are very familiar with Korean cultures, social norms and entertainments. Surely this move will lure a vast local support for this tech company.
HuatLady Syuee : It is indeed a wise move for $Netflix (NFLX.US)$ to have Minyoung Kim to oversee the Asia- Pacific programmes. With his expertise and creativity, $Netflix (NFLX.US)$ will most likely have an overwhelming success in Korea.
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