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Paris Hilton is back and moving the party to the metaverse

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Spi11 The Tea wrote a column · Jan 22, 2022 21:12
Source: Variety
Source: Variety
Paris Hilton feels her time has come -- again.
Long a staple of pop culture, Hilton is refreshing her image, trying to pivot from a party-loving it-girl to a "timeless icon" that brands can see as a family-friendly, innovative leader.
Suddenly, she's everywhere again: on streaming television, in fashion ads and even on Roblox. It's all part of her plan, but in this iteration of Hilton, expect to see NFTs instead of billboards.
She set up shop in Roblox, an online platform with daily active users where top attractions can draw . In Paris World, players can explore her island paradise complete with amusement park, petting zoo, nightclub and mansion where they can buy outfits from her closet.
Source: Variety
Source: Variety
She hosted her first event in Roblox on New Year's Eve.
"I see Paris World evolving into a destination for different events throughout the year -- Valentine's Day, Super Bowl, New York Fashion Week,” Hilton said.
Next week, Hilton will drop her first NFTs with Super Plastic, a vinyl toy and digital collectibles company backed by the likes of Google Ventures and Justin Timberlake. Hilton sold her Iconic Crypto Queen NFT in April 2021 for $1.1 million and has a collection of 141 pieces, including works by Grimes and Steve Aoki.

"I think it's important for people to not only be in the physical world but also to be in the digital world," she said. "I see this is as the future of partying, going out, interacting with people and being social."
Source: Nifty Gateway
Source: Nifty Gateway
Source: Bloomberg, Variety
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