SHIB's developers unveiled a tie-up with Welly's, SHIB rockets as much as 26%

Shiba Inu-themed tokens were the top gainers during early Asian hours on Monday gaining as much as 26% in the past 24 hours.

Memecoins led market moves outside of the top ten cryptocurrencies. Shiba Inu's SHIB tokens surged to $0.000029 during Asian hours from the $0.000022 level on Sunday evening, a surge of over 24%.

SHIB's weekend surge came days after developers unveiled a tie-up with Welly's, a fast-food chain selling burgers and fries. The partnership involves rebranding Welly's stores to include Shiba Inu-themed products and imagery, and the issuance of non-fungible tokens (NFTs) for customers, developers said. Community members can buy products using SHIB and participate in Welly's expansion via Shiba Inu's decentralized governance forum 'Doggy DAO.'