Gucci buys land in Ethereum game The Sandbox to create metaverse experiences
Gucci, which made a name for itself in crypto as the first luxury brand to release an NFT, it is doubling down on its commitment to the metaverse.
The designer clothing brand announced on Wednesday that it's bought an undisclosed amount of virtual land on the decentralized blockchain game The Sandbox. Gucci will create themed experiences on The Sandbox inspired by its "Gucci Vault" platform, which lists items like Gucci-themed NFTs and vintage bags.
This isn't the first time Gucci has licensed items for virtual wear. It previously partnered with two $Roblox (RBLX.US)$ developers to release an official clothing collection in December 2020. Gucci also created a virtual space on Roblox called the "Gucci Garden Experience." Notably, some of the Roblox items ended up being scalped and resold for thousands of dollars, with prices comparable to that of actual Gucci bags.
Will you purchase Gucci virtual items on Sandbox? ![]()
Do you think the price of Gucci's virtual items on Sandbox will exceed the price on $Roblox (RBLX.US)$?![]()
Welcome to discuss in the comments section.![]()
Source: Twitter Decrypt
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Crypto news and opinion. ༼ つ ◕_◕ ༽つ Crypto enthusiastic (Not a financial advisor)
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Tiggerpepper :
borrito bean : is decentralland or sandbox or some other company more poised to be the leader in virtual worlds that have bi named brands? any reference? room for all to be successful?
Mango Man 555e : Damn gonna grab sum drip![[undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36 "undefined")
Flexx Appeal borrito bean : It's pretty much looking that way. Unless a coin like Tezos makes a power move into the metaland as well since it's already an NFT platform. Right now MANA and SAND is about to flexx on em real hard and start dropping some elbows as well.