Disney has a new executive in charge of the metaverse

$Disney(DIS.US)$ CEO Bob Chapek on Tuesday appointed an executive to lead the company’s metaverse strategy.

Chapek has not provided any specific details on how Disney plans to make money from the metaverse, but said in his Tuesday memo that White’s task will be “connecting the physical and digital worlds” for Disney entertainment.

The metaverse refers to the concept of new entertainment supplied by virtual reality devices that promise to usher in a new wave of business on the internet.