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JPMorgan is the first bank into the metaverse

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CryptoRuby wrote a column · Feb 16, 2022 14:43
$JPMorgan (JPM.US)$, the largest U.S. bank, said it has opened a lounge named ONYX in Decentraland, a virtual world based on blockchain technology. It has become the first bank into the metaverse and provide lending services.
JPMorgan is the first bank into the metaverse
According to the JPMorgan analysis, "in time, the virtual real estate market might see services similar to those found in the physical world," such as credit, mortgages, and rental agreements.
Work in the metaverse will also be gainful, said the report, pointing to a range of entertainment providers, as well as apps like RTFKT, a virtual shoe designer recently acquired by $Nike (NKE.US)$. Another significant investment will most likely be in advertising, according to the bank, which estimates that in-game ad spending would reach $18.41 billion by 2027.
Do you think JPMorgan's placement of the metaverse will put him ahead of other investment banks?
Source: CoinDesk
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