Apple store unions could jeopardize its 'caring' reputation

$Appulse Corp(APL.CA)$ isn’t the only business facing renewed unionization efforts. Employees at companies ranging from Starbucks (SBUX) and $Amazon(AMZN.US)$ to Nestle (NSRGY) and $Alphabet-A(GOOGL.US)$ $Alphabet-C(GOOG.US)$ are working to organize as a widespread labor shortage in the U.S. gives them more leverage.

Apple’s very success may also give its own workers more leverage to fight for better pay. Its market capitalization is $2.7 trillion. What’s more, the iPhone maker continues to set new quarterly revenue records. In Q1, for example, the company raked in $71.6 billion in iPhone revenue alone.

For their part, $Apple(AAPL.US)$ store employees want better wages as inflation hampers their spending power. They make between $18 and $21 per hour, according to Glassdoor. This compares to CEO Tim Cook who is set to make $99 million for the company’s performance in 2021.