Twitter begins testing 'Shops' feature to grow ecommerce

$Twitter (Delisted) (TWTR.US)$ will experiment with allowing companies to showcase up to 50 products for sale on their profiles, the company said on Wednesday, part of an effort to gain a piece of the $45 billion U.S. market for so-called social commerce.
Facebook and Instagram, which are owned by $Meta Platforms (FB.US)$ , have been leaders in social commerce, enabling merchants to set up virtual shops and sell products.
The beta test for Twitter Shops will be available for select business in the United States and will be visible to people using the Twitter iPhone app, the company said.
The San Francisco-based company is also experimenting with live-streamed shopping, which lets people purchase clothing, accessories and other items while watching live videos from the brand about the products.