If the performance is good, there is no need to split the stock. The U.S. stock market has a strange rule that as long as the stock is split, the stock price will rise. Therefore, institutions are using stock splits to boost the market at the most difficult times for the company. Amazon has been in a consolidation phase for a year and a half, making a profit by killing both long and short positions. However, with the current severe inflation, the cost for businesses has increased significantly, so they want to use a few tricks to stimulate the market.