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20 to 1 split

$Amazon (AMZN.US)$
This at this time is probably one of the best things they could do. It's going to bring in whole new revenue stream from mild retail investors who could not affords to invest at those higher prices.
I believe this is a strategically sound decision.
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  • Hashira : there is no revenue stream... this will drive up prices and make options more attractive though... and when options are more prevalent prices tend to be more volatile...

  • Dino 64 OP : I'm new. I thought when trading on stock went up and people are buying the price rices making the company stock go up. That's what I ment by revenue flowing. I am very new. So thank you for letting me know this. still learning.