Apple's M1 Ultra chip could upend the computer industry

$Apple (AAPL.US)$ new M1 Ultra processor hits the market Friday. The chip, which you can get in the new $3,999 Mac Studio, is expected to be an absolute powerhouse that can take on the best of what $Intel (INTC.US)$ , $Advanced Micro Devices (AMD.US)$ , and $NVIDIA (NVDA.US)$ have to offer.
It also means a huge cost savings for people who want a monster computer that can tackle the most intense tasks. In fact, Apple says a fully-loaded Mac Studio with an M1 Ultra priced at $7,999 can smack around a $25,599 Mac Pro
And yes, $7,999 is pricey, but it’s wild to get that kind of performance from a system that’s considerably less expensive than the Mac Pro.
Of course, what’s good for Apple is bad for its competitors. That’s because, according to experts, the M1 Ultra could ditch their Windows-based PCs in favor of Cupertino’s Macs.
Apple’s chips give consumers an option beyond Windows