$Sundial Growers(SNDL.US)$ This is again to help drive the point home. If the fundamentals are intact, your reason for purchasing a companies stock is still relevant, the company isn't going broke, then as the price of the stock falls, you should be buying.
"WHEN THE GREEDY GET FEARFUL, GET GREEDY" - Warren Buffet
The initial purchase price was $1.46, and the price has fallen every since. I try to purchase blocks as the stock retreats 20% at a time or when a new floor sets in. Today's average price is $0.6496. I try to always have funds set aside in addition to my monthly contribution to investments for cost averaging. Now, you can use a combination of both but it us so i.portant to your investing health to cost average.