Buying before the split?

I am of the opinion that $Amazon (AMZN.US)$ should have split its stock much sooner than it did. $Apple (AAPL.US)$ roared to new highs on news of its stock split in 2020. $Tesla (TSLA.US)$ did too. Even Alphabet $Alphabet-C (GOOG.US)$ $Alphabet-A (GOOGL.US)$ announced a stock split earlier this year ahead of Amazon.
For years, Amazon refused to split its stock and while it doesn’t change the value of its business, it’s a catalyst for the demand of its stock. At the end of the day, remember that stock prices are driven by supply and demand. The more demand, the higher the share price.
There is a time and place for stock splits. While Amazon still runs a dominate e-commerce platform and cloud-computing business, this split would have been much more timely last summer when new CEO Andy Jassy took over or again in October when Amazon reported its third-quarter numbers.
In a bear market isn’t exactly the best time, but it is what it is. From here, you don’t buy AMZN stock because of the split, although it’s a welcomed catalyst.