Musk's acquisition of Twitter may increase advertising revenue for Facebook, Google and others

$Tesla (TSLA.US)$ Musk may take two approaches that could pull away ad revenue. The outspoken Musk believes freedom of speech is vital to the platform, which could mean less content review. About 85 percent of $Twitter (Delisted) (TWTR.US)$ 's revenue comes from brand advertising, and given brand safety concerns, advertisers may shift their budgets to other channels," which could help $Alphabet-A (GOOGL.US)$ YouTube, $Snap Inc (SNAP.US)$ Snap, $Meta Platforms (FB.US)$ Meta and $ByteDance (FT0001)$ TikTok.
In addition, Musk appears to be interested in establishing a new subscription model for Twitter. Earlier this month, Musk made a series of suggestions for Twitter's Twitter Blue subscription service, including lowering prices, banning ads and allowing users to pay with $Dogecoin (DOGE.CC)$ .