$Meta Platforms (FB.US)$ follow-up call highlights 1. Click-...
$Meta Platforms (FB.US)$ follow-up call highlights
1. Click-to-messaging ads much bigger than Shop ads
2. Video is the biggest driver for engagement, even FB Watch
3. Goal is to increase overall operating profit even after funding RL
4. Revenue sharing model with creators unlikely to be predominant
1. Click-to-messaging ads much bigger than Shop ads
2. Video is the biggest driver for engagement, even FB Watch
3. Goal is to increase overall operating profit even after funding RL
4. Revenue sharing model with creators unlikely to be predominant
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