Encyclopedia of Apu American stocks: Coca-Cola Company (NYSE:KO)

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Company introduction

1. Company profile

Encyclopedia of Apu American stocks: Coca-Cola Company (NYSE:KO)

Coca-Cola Company Company (The Coca-Cola Company) was founded on May 8, 1886. The company was officially established in September 1919. Headquartered in Atlanta, Georgia, USA, it is the largest beverage company in the world, with a 48% market share and two of the top three beverages in the world (Coca-Cola Company ranked first, PepsiCo Inc second. Low-calorie Coca-Cola Company third), Coca-Cola Company has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee, and is the world's largest distributor of fruit juice drinks (including the Minute Maid brand). Coca-Cola Company, who ranks first in the United States, has a market share of more than 40 percent, while Sprite is the fastest growing beverage. Other brands include Barq's root beer.

Coca-Cola Company ranked 64th on the Fortune 500 list released on June 7, 2017. Coca-Cola Company ranked 328th among the 2018 Fortune Global 500s in July, 2018. Coca-Cola Company ranked 395th on the Fortune 500 list released in July 2019. In 2020, the ranking list of public welfare reputation of listed companies in the food industry released by the "2020-year Plan" released by the Ai Media Gold list (TOP30). Coca-Cola Company ranked 96th on the 2020 Forbes Global 2000 list on May 13, 2020. Coca-Cola Company ranked sixth among Forbes 2020 global brands in value on July 28th.

2. History of development

On May 8, 1886, Dr. John Pemberton from Atlanta, Georgia, stirred carbonated water and soda water together to make a dark syrup, which has the effect of refreshing, calming and relieving headaches. the drink is Coca-Cola Company.

In 1887, John Pemberton registered the trademark "Coca-Cola Company syrup and concentrate" in the United States Patent Office, obtained its intellectual property rights, and used coupons to promote Coca-Cola Company for the first time.

In 1982, Coca-Cola Company changed the theme of the advertisement and acquired Columbia Pictures.

In 1899, Coca-Cola Company decided to bottle Coca-Cola Company in a franchise mode.

In 1915, Coca-Cola Company bottling company registered a patent for its design, from which Coca-Cola Company arc bottle came out.

In 1960, Coca-Cola Company arc bottle was approved as a registered trademark by the United States Patent Office.

Coca-Cola Company ranked 13th in the 2016 BrandZ Top 100 most valuable Brands list.

On December 18, 2018, the "Top 2018 Global Brands" compiled by the World Brand Laboratory was announced, and Coca-Cola Company ranked seventh.

3. Resume of management

James Quincy (James Quincey)

Chairman and CEO

James Quincy (James Quincey) is the chairman and CEO of Coca-Cola Company. Quincey first joined the company in 1996 and has held many leadership positions around the world. He became CEO in 2017 and chairman of the board in 2019. Prior to this, Quincey joined Atlanta in 1996 as Director of Learning Strategy for the Latin American Group, was appointed President of the Southern Latin Division in 2003, President of the Mexican Division from 2005 to 2008, President of the Nordic and Nordic Operations from 2008 to 2012, President of the European Group from 2013 to 2015, and President and Chief operating Officer of the Company from 2015 to 2017.

John Murphy (John Murphy)

Executive vice president and chief financial officer

John Murphy (John Murphy) is executive vice president and chief financial officer of Coca-Cola Company. The global financial organization responsible for leading the company and representing the company with multiple stakeholders, including investors, creditors and rating agencies. He is responsible for mergers and acquisitions, investor relations, global strategy, taxation, finance, audit, accounting and control, reporting and analysis, real estate and risk management. From 2016 to 2018, Murphy served as president of the Asia-Pacific region, responsible for the operations of the group's five business units: greater China and South Korea, Japan, Southeast Asia, India and Southwest Asia, and the South Pacific. From 2013 to 2016, Murphy served as President of the Southern Latin Business Division, responsible for operations in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay. From 2008 to 2012, he served as President of the Latin Center Operations, responsible for operations in 31 countries in Central America, the Caribbean and the Andes.

4. Stock price chart

$Coca-Cola(KO.US)$

Stock symbol: KO

Stock type: American depositary receipt

Exchange: NYSE

Industry sector: consumption, beverages-non-alcoholic drinks

Business model

Coca-Cola Company offers branded beverage products to global consumers through an independent network of bottling partners, distributors, wholesalers and retailers, as well as the bottling and distribution business owned or controlled by the company, the world's largest non-alcoholic beverage distribution system. Coca-Cola Company's company sells, manufactures and sells:

(1) Beverage concentrate, sometimes referred to as "beverage base", and syrup, including embellished syrup ("concentration business" or "concentration business"). In the concentrate business at home and abroad, net revenue is generated by selling concentrates, syrup and certain finished drinks to authorized bottling businesses (Coca-Cola Company is often referred to as "bottlers" or "bottling partners").

(2) finished sparkling soft drinks and other non-alcoholic beverages ("finished product business" or "finished product business"). The finished product business generates net operating income by selling sparkling sodas and a variety of other finished non-alcoholic beverages (such as water, fortified water and sports drinks). Fruit juices, dairy and plant drinks, tea and coffee and energy drinks are distributed through retailers or to distributors and wholesalers at retailers.

Business revenue chart

Financial data

1. Total revenue

two。 Gross profit margin and operating profit

3. Operating expenses

4. Assets and liabilities

5. Earnings per share

Industry competition

1. Competition pattern of the industry

At present, the non-alcoholic beverage industry is one of the most important industries in the consumer sector, with fierce competition and a duopoly situation. At present, Coca-Cola Company and PepsiCo Inc have become the two most important and recognized companies in the industry.

2. Competitors

PepsiCo (PEP)

PepsiCo is a global leader in the food and beverage industry, with net income of more than $67 billion in 2019, thanks to its complementary food and beverage product line. 23 brands in PepsiCo's product line all have annual sales of more than $1 billion. Such as: PepsiCo Inc (Pepsi), surging waves (Mountain Dew), Gatorade (Gatorade), Lay's, Pepsi Light (Pepsi Light), Pepsi extreme (Pepsi Max), Pure Fruit (Tropicana), Doritos (Doritos), Lipton Tea (Lipton Teas), Quaker cereal (Quaker Oats), Cheetos (Cheetos), 7-up (7-UP), Mirinda and so on. PepsiCo products are sold in more than 200 countries and regions around the world.

$PepsiCo(PEP.US)$