Meta-universe "the most important product" is finally coming? What will Apple's "most important new product" look like?
$Apple (AAPL.US)$ Following the launch of the Apple Watch in 2015, Apple's next-generation "most important product" is expected to be born in the metaverse.
Bloomberg quoted people familiar with the matter as saying that last week Apple executives showed the board a "mixed reality" (MR, Mixed Reality) headset that combines virtual reality (VR) and augmented reality (AR), meaning that the device has entered an advanced stage of development.
This brand new product is of vital importance to Apple. It will allow the company to expand its hardware device business, which contributes 80% of its annual sales, as well as enter the MR headset, which is still in its infancy, and will certainly be a shot in the arm for the company's stock, which is already deep in a technical bear market.
Compared with
$Meta Platforms (FB.US)$ , which likes VR, Apple seems to favor the AR concept that is closely connected to the real world.
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