Google, Meta are the targets of a new Senate bill that seeks to break up online-ad businesses

As the clock ticks down on congressional attempts to rewrite antitrust laws in the tech industry this year, arguably the most aggressive bill yet emerged Thursday to rein in the digital advertising market.
The Competition and Transparency in Digital Advertising Act, supported by Senate Republicans and Democrats, targets the two most dominant online-ad players, $Alphabet-A (GOOGL.US)$ and Facebook parent company $Meta Platforms (FB.US)$ , and could force each to splinter their labyrinth business operations.
In a forceful response, Google said the bill would irrevocably harm publishers and advertisers, leading to diminished ad quality and privacy.
Should the bill become law, companies like Google and Facebook would have a year to comply with the new rules. Similar legislation is being considered in the House, in a separate effort led by Reps. Ken Buck (R., Colo.) and Pramila Jayapal (D., Wash).