SMOORE: Global Electronic Cigarette OEM Leader, Roam Freely in the Blue Ocean

On June 15, the official website of the State Tobacco Monopoly Administration of China announced that the national unified e-cigarette transaction management platform has been officially launched at 9 o'clock. At that time, all types of e-cigarette market players who have obtained tobacco monopoly licenses by the law should gradually go to the platform for trading and settlement.

Compared with traditional tobacco products, new types of tobacco (vaporized electronic cigarettes and HNB) have the characteristics of no burning, providing nicotine, and no tar, and their harm reduction are obvious. By 2023, the global scale of new tobacco will reach 86.7 billion US dollars, of which vaping electronic cigarettes will be 46.82 billion US dollars and HNB will be 39.88 billion US dollars.

Frost & Sullivan predicts that the global e-cigarette penetration rate will reach 9.3% in 2024. On the policy side, the United States conducts access management through PMTA, and the leading brands and core supply chain companies that pass the audit are expected to fully enjoy the dividends of industry development.

The intensive introduction of China's domestic policies will help the industry to maintain stability and long-term development. After the long-term substandard products and production capacity are cleared, it will promote the concentration of market shares, and enterprises with advantages in production and branding will benefit significantly.

The company's FEELM ceramic atomization technology has been leading the industry for 2-3 years, and the first-mover advantage is significant. The company expects to invest 1.68 billion yuan (+150%) in research and development expenses in 2022, and the research and development expense rate will exceed 10%, and the technical barriers are expected to continue to be consolidated.

The company deeply binds high-quality customers and achieves common growth. Under the US PMTA review system, customer stickiness continues to deepen. Short-term demand shrinks under the Chinese flavor ban. In the medium and long term, concerning the market performance and domestic smoker structure after the U.S. flavor ban, it is expected that domestic income will stabilize and rebound. The company actively deploys multiple atomization fields and is expected to achieve multi-faceted development with leading technology and brand power