Is the east buy popular, is it speculation or promising in the future?

Starting from June 10th, the live broadcast room east buy under New Oriental Online, with the eloquent words of Dong Yuhui frequently breaking through, its number of fans rapidly increasing, from 1 million fans on June 9th, to 10 million on June 16th, and then to 20 million on June 29th. In just 20 days, the number of east buy fans increased 20 times. GMV also increased rapidly, with east buy's GMV exceeding 0.5 billion yuan within a month. The stock price of New Oriental Online directly soared by 300% in the week of June 13th. Behind the popularity, many people are worried about how long this feast can last. Has the education transformation been successful? $EAST BUY (01797.HK)$